Employee-Perceived Corporate Social Responsibility (CSR) and Employee Pro-Environmental Behavior (PEB): The Moderating Role of CSR Skepticism and CSR Authenticity

Despite the substantial attention given to pro-environmental behavior (PEB) by academicians, practitioners, and policymakers, few studies have investigated how employee-perceived corporate social responsibility (CSR) affects employees’ PEB. Moreover, though concept of PEB has been found elicit a wide range positive benefits for employee behaviors attitudes, it rarely applied context manufacturing sector. Underpinned identity theory (SIT) attitude-behavior-context (ABC) theory, present study investigates impact CSR on through moderating roles employee–CSR skepticism authenticity. The convenience sampling technique was used select employees from Pakistani firms participate in study’s survey. Analysis results data 235 respondents across 115 suggest that positively drives In addition, findings offer valuable insights Specifically, weakens link between perceived PEB, while authenticity strengthens this link. By providing implications limitations, discusses organizations can convey message their credible, genuine, authentic efforts social, economic, environmental wellbeing. discussions conclusions are presented.